From Physical to Digital: the point of survival.
Hello everyone! Svitla here.
Svitla Volka Design, a brand that once operated in Kherson, a city in southern Ukraine, has become one of the many victims of Russia's full-scale aggression. On February 24, 2022, our team left the occupied city, leaving behind fabrics, finished garments, and equipment in a small workshop on the banks of the Dnipro River. Shortly after, the workshop and the founder's home were looted.
Thanks to the bravery of those for whom our brand's team—eternal civic activists and volunteers—organized evacuation efforts, we managed to save a small quantity of items. These pieces are now available in our stock. There aren't many, but their value is immeasurable. We are donating 35% of the profit to the Hospitallers paramedic battalion.
Since then, a lot has changed. Team members have faced burnout from volunteering, attempted to revive the physical brand in Romania, and engaged in cultural diplomacy while navigating the many challenges of war. To continue working in fashion during this difficult and unpredictable time, I decided to master digital tools and create meaningful digital collections and fashion shows.
I dedicated my first digital fashion show named Martyrology to the defenders of Azovstal. Digital fashion loses its utilitarian function but instead can fully serve as a statement and a driver of cultural change. It's on these features that I've decided to focus my efforts for now.
Returning to physical production will require significant reorganization, investment, and team reinforcement. In the meantime, I invite you to stay connected and dive into the world of digital fashion together with me.
Svitla Volka Design, a brand that once operated in Kherson, a city in southern Ukraine, has become one of the many victims of Russia's full-scale aggression. On February 24, 2022, our team left the occupied city, leaving behind fabrics, finished garments, and equipment in a small workshop on the banks of the Dnipro River. Shortly after, the workshop and the founder's home were looted.
Thanks to the bravery of those for whom our brand's team—eternal civic activists and volunteers—organized evacuation efforts, we managed to save a small quantity of items. These pieces are now available in our stock. There aren't many, but their value is immeasurable. We are donating 35% of the profit to the Hospitallers paramedic battalion.
Since then, a lot has changed. Team members have faced burnout from volunteering, attempted to revive the physical brand in Romania, and engaged in cultural diplomacy while navigating the many challenges of war. To continue working in fashion during this difficult and unpredictable time, I decided to master digital tools and create meaningful digital collections and fashion shows.
I dedicated my first digital fashion show named Martyrology to the defenders of Azovstal. Digital fashion loses its utilitarian function but instead can fully serve as a statement and a driver of cultural change. It's on these features that I've decided to focus my efforts for now.
Returning to physical production will require significant reorganization, investment, and team reinforcement. In the meantime, I invite you to stay connected and dive into the world of digital fashion together with me.